Making sales conferences count

Packing more value than ever into your annual all-staff event

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“In order to grow revenue, we had a big shift to make, we had to reset processes, change the types of revenue we generated and we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. We grew 31% in a shrinking market.”
Carolyn Gibson
Chief Revenue Officer, EuronewsNBC

Solution

Working with senior Euronews stakeholders, True & North delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to real client briefs.

They took part in a series of step-by-step workshops to guide them through sales process best practices, all underpinned by our tried and tested techniques adapted from design thinking, behavioural economics and neuroscience.

The results

OVER 86% SAID

I’m now more prepared to sell digital activations.

100% AGREE

I’m now better equipped to engage clients.

CULTURE SHIFT

Reset processes, reset revenue mix and galvanised the team.

31 % GROWTH IN A DOWN MARKET

Driven by shifting from a product-centred approach to a client-centred approach.

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