Leading international broadcaster Euronews has sales teams across the globe, and bringing them all together at their 2-day annual sales conference is no mean feat.
So rather than just providing updates on products for the sales teams to monetise in the coming year, they asked us to co-create the event to help staff leave with practical tools that would help them excel at their jobs.
Working with senior Euronews stakeholders we delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to real client briefs.
They took part in a series of workshops to guide them step-by-step through sales process best practice, all underpinned by our tried and tested techniques adapted from design thinking, behavioural economics and neuroscience.
Every delegate said
I'm now better equipped to engage clients
Over 86% said
I'm now more prepared to sell digital activations