# True and North: Switch to a client\-centred culture

> Consultative sales meets Design Thinking\. Virtual and in\-person workshops to tackle live briefs and solve real business challenges\.

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## Pages
- [Home](https://trueandnorth.co.uk/)
- [Blog](https://trueandnorth.co.uk/blog/)
- [Workshops](https://trueandnorth.co.uk/workshops/)
- [Events](https://trueandnorth.co.uk/events/)
- [Embedding learning](https://trueandnorth.co.uk/embedding-learning/)

## Posts
- [Bridging the Insight\-sales capability gap: what you sell vs how you sell it](https://trueandnorth.co.uk/bridging-the-insight-sales-capability-gap-what-you-sell-vs-how-you-sell-it/)
- [The Streak: Applying gamification logic to new business outreach](https://trueandnorth.co.uk/the-streak-applying-gamification-logic-to-new-business-outreach/)
- [Insights in Sales\. Really?](https://trueandnorth.co.uk/insights-in-sales-really/)
- [Take your idea on a near\-death experience](https://trueandnorth.co.uk/pre-mortem-for-creative-ideas/)
- [Curiouser and curiouser](https://trueandnorth.co.uk/building-curiosity-culture-business/)

## Projects
- [TOMORROW GROUP, Client\-centricity that Fuelled \+28% Revenue Growth](https://trueandnorth.co.uk/case-study/tomorrow-group-agency-group-sales-transformation/)
- [SAMSUNG ADS, Culture\-powered Revenue Growth](https://trueandnorth.co.uk/case-study/samsung-ads-culture-powered-revenue-growth/)
- [EURONEWS, Navigating sales transformation in times of change](https://trueandnorth.co.uk/case-study/euronews-sales-transformation/)
- [PUBLICIS GROUPE, Scaling a Culture of Client\-centricity](https://trueandnorth.co.uk/case-study/publicis-groupe-scaling-client-centricity/)
- [WE TRANSFER, Selling advertising in a virtual world](https://trueandnorth.co.uk/case-study/wetransfer-business-storytelling-virtual-sales/)

## Workshops
- [Business Storytelling](https://trueandnorth.co.uk/workshop/business-storytelling/)
- [Client\-centred Thinking](https://trueandnorth.co.uk/workshop/client-centred-thinking/)
- [Design Thinking](https://trueandnorth.co.uk/workshop/design-thinking/)
- [Negotiation Demystified](https://trueandnorth.co.uk/workshop/negotiation-demystified/)
- [Nail the Brief](https://trueandnorth.co.uk/workshop/nail-the-brief/)

## Popups
- [David Clayton](https://trueandnorth.co.uk/?post_type=popup&p=12142)
- [Jennifer Prout](https://trueandnorth.co.uk/?post_type=popup&p=12168)
- [Juliana Sawaia](https://trueandnorth.co.uk/?post_type=popup&p=13944)
- [Sarah de Almeida](https://trueandnorth.co.uk/?post_type=popup&p=12900)
- [Hywel Mills](https://trueandnorth.co.uk/?post_type=popup&p=12192)

## Popup Themes
- [Method Popup Theme](https://trueandnorth.co.uk/?post_type=popup_theme&p=12205)
- [Default Theme](https://trueandnorth.co.uk/?post_type=popup_theme&p=10779)
- [Floating Bar \- Soft Blue](https://trueandnorth.co.uk/?post_type=popup_theme&p=10785)
- [Content Only \- For use with page builders or block editor](https://trueandnorth.co.uk/?post_type=popup_theme&p=10786)
- [Cutting Edge](https://trueandnorth.co.uk/?post_type=popup_theme&p=10783)

## Categories
- [General](https://trueandnorth.co.uk/category/general/)

## Categories
- [Footer](https://trueandnorth.co.uk/layout_category/footer/)
- [Banner](https://trueandnorth.co.uk/layout_category/banner/)

## Tags
- [backup](https://trueandnorth.co.uk/layout_tag/backup/)

## Type
- [section](https://trueandnorth.co.uk/layout_type/section/)
- [module](https://trueandnorth.co.uk/layout_type/module/)
- [row](https://trueandnorth.co.uk/layout_type/row/)
- [layout](https://trueandnorth.co.uk/layout_type/layout/)

## Module Width
- [regular](https://trueandnorth.co.uk/module_width/regular/)

## Scope
- [not\_global](https://trueandnorth.co.uk/scope/not_global/)
- [global](https://trueandnorth.co.uk/scope/global/)

## Industry Categories
- [Media \& Marketing](https://trueandnorth.co.uk/project_category/media-marketing-services/)
- [Tech](https://trueandnorth.co.uk/project_category/tech/)
- [CAPTIFY, Delivering a Value\-Selling Transformation](https://trueandnorth.co.uk/project_category/captify-delivering-a-value-selling-transformation/)
- [NANO INTERACTIVE, Intent for Growth](https://trueandnorth.co.uk/project_category/nano-interactive-intent-for-growth/)
- [Professional Services](https://trueandnorth.co.uk/project_category/professional-services/)

## Testimonial Categories
- [Impact](https://trueandnorth.co.uk/testimonial-category/impact/)
- [Workshops](https://trueandnorth.co.uk/testimonial-category/workshops/)
- [Case Study \- Channel 4](https://trueandnorth.co.uk/testimonial-category/case-study-channel-4/)
- [Case Study \- Captify](https://trueandnorth.co.uk/testimonial-category/case-study-captify/)
- [Case Study \- Group M](https://trueandnorth.co.uk/testimonial-category/case-study-group-m/)

## Optional
- [Sitemap index](https://trueandnorth.co.uk/sitemap_index.xml)