Learn how to become more empathetic with your clients and enable them to identify new opportunities to maximise revenue. You’ll leave with a set of simple, evidence-based tools that will allow you to understand how they think, how they feel, and what their world is like.
Learn how to use a rigorous framework for researching clients
Explore a new approach to preparing for a client meeting
Learn about prototyping ideas and identifying what’s valuable to clients
Apply behavioural economics to identify and mitigate risk
Discover ways to make client engagements more enjoyable and memorable
Apply insights from behavioural economics to understand the way clients make decisions.
Use ethnographers’ research techniques to learn what really motivates your clients.
You’ll apply what you’ve learned in real situations, work with your colleagues to overcome real challenges and go away ready to take on your own.
