An advertising platform like no other, WeTransfer provides the only full-screen advertising canvas in the digital world, and has established itself as a leading marketing destination for the global creative digital community. So it’s no wonder the world’s leading advertisers have followed.
When the Covid pandemic presented the challenges of selling effectively in the virtual world and adapting to a risk averse market with budgetary constraints, WeTransfer wanted to equip its sales and brand partnerships team with a repeatable and consistent approach to responding to and winning briefs.
True & North provided a practical framework to create and deliver authentic, on-brand and value-driven pitches that worked especially well in the virtual world.
Every member of WeTransfer’s global sales team took part in a series of our Business Storytelling Workshops, culminating in filmed and peer review pitches.
We also provided a select group of the commercial and editorial team with our Nail the Brief Framework . During a series of virtual workshops, teams worked on live content briefs as they learnt new techniques to unpack briefs to a clear challenge, and develop related insights before generating and selecting game-changing ideas and activations.
Dan Gee
Editor-in-chief, WePresent
