A new approach to sales for a global trendsetter

How can you align worldwide teams for a new product launch?

What we did

Designed and delivered workshops in the client’s London, New York and Los Angeles offices.
Included role-play where the senior sales teams could see the world and the new product from a client’s perspective.
Provided follow-up coaching sessions to support implementation, in-person and virtual.


WGSN is the world’s leading authority on trend forecasting, empowering clients across the world to make better decisions.


We analysed WGSN’s new product and identified the job functions that would benefit most from it, by speaking to prospects, generating insights about them, their day-to-day tasks, their KPIs and their wider objectives.

With these customer insights and the new product’s value proposition in place, we created a playbook which included customer personas, and questions and statements to drive the sale. We also developed a bespoke interactive, one-day workshop to galvanise the global sales team.

True & North provided us with fresh and tangible strategies to engage clients.

Account Manager, West Coast USA
The workshops and follow-up gave the sales team confidence and enthusiasm for the new product so they could gain considerable traction on the product launch.
Addressing a new market with a new technology is tricky but breaking it down with True & North actually made it simple.

Business Development Director for North America

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