New Business workshop

Business leaders know that new business is the lifeblood of any successful organisation, yet many still struggle to support and motivate their teams in generating new revenues.

Creating something from nothing might sound like a dark art. Just as getting in touch with somebody who doesn’t know you might feel like an imposition. Neither is true. With the right frame of mind and guidance you can consistently create opportunities with people you’ve never spoken to before and be thanked for getting in touch.

Using exercises featuring your new business targets, in a fun, outcome driven day, create category client personas and related questions together with an insight led approach to beginning your campaign the day after the workshop.

Used by a wide range of organisations, from start-ups to FTSE 100 companies, our New Business workshop has consistently helped teams increase revenue through new accounts, whilst creating behaviour change that sustains growth.

Who is the New Business workshop for?

The TrueSelling™ New Business workshop attracts delegates from a variety of backgrounds across the digital and media landscape including business owners, client services, business development and sales professionals.

What will you learn?

Design and implement a new business campaign that plays to your strengths

Match your strengths with the client categories where you are most likely to win

Consistently open new business conversations with senior buyers, as a peer, not a seller

Use a Minimal Viable Pitch and iterate your approach based on what you learn in client conversations

Work on live deals, using a proven methodology that drives conversion

Know what level of engagement is normal and how to assess your own performance

Additional benefits

All attendees receive a copy of our TrueSelling™ workbook, complete with material from the workshop

All attendees receive a 40-minute one-to-one follow up session with the facilitator, to assess and embed progress and to evaluate impact

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