Situation
WGSN, the global authority on consumer and design trends, was preparing to launch a new technology into a completely new market. Addressing an unfamiliar audience is always a challenge, particularly when it requires a global sales team to move beyond their established comfort zone.
WGSN needed to identify exactly which job functions would benefit most from the product and understand their day-to-day KPIs. To ensure a successful worldwide rollout, they required a unified approach to galvanise teams across London, New York, and LA.
Solution
True & North acted as the insight engine for the launch. By speaking directly to prospects, we generated deep insights into their roles and challenges, which formed the basis of a bespoke Sales Playbook.
This was followed by a series of global, interactive workshops that simplified the complex technology into a human-centred commercial strategy. We gave the teams a unified language and the tangible tools needed to engage a new market with confidence and enthusiasm from day one.
The results
+27% Confidence Uplift
Attendees reported a 27% increase in confidence when selling the new product line.
“The workshops and follow-up gave the sales team confidence and enthusiasm for the new product.
Business Development Director, North America
Engaged clients
The team gained considerable traction with clients at the product launch.
Reduced Complexity
Simplified a complex technology proposition into fresh, tangible strategies that teams could use with clients immediately.
Business Development Director for North America, WGSN
