Following the work with True & North, when we’re looking to sell additional products and services, we’re spending a lot more time on the empathy required to put ourselves into the shoes of the client.
Embedding a Client-centred Culture and launching a Global Content Studio
Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to build a creative idea. The team are more confident in their responses and work in a more collaborative manner.
The future Is human
The World Economic Forum says we're on the cusp of the Fourth Industrial Revolution. Before you retrain for blockchain, pause.
In an increasingly digital world human skills become disproportionately important.
True & North bring together the creative toolkit of Design Thinking and the rigour of Consultative Sales to build Customer-centred teams.