True & North - Switch to a client-centred culture

We unpack and simplify the behaviours that govern successful client interactions with virtual and in-person training

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Understand your client deeply

                            Learn evidence-based tools that increase client empathy, and identify needs and pain points
                        

Identify growth opportunities

                            Learn how to identify new revenue streams and work with your client to capitalise on them
                        

                            Build creative
                            confidence
                        

                            Give your teams a balance of creative and critical thinking so they can innovate with
                            clients
                        

Create trusted advisors

Build confidence and mastery so clients value every interaction with your team

Embed sales best practice

                            Use a rigorous step-by-step framework to elevate the way your organisation engages with
                            clients
                        

Speed up your sales cycle

                            Rapidly spot inflection points within a sale so you can deliver value, reduce risk and close
                            business faster
                        

Helping a communications giant be more engaging

True and North helped challenge the way Meta's commercial teams solve problems for their largest and most complex clients. Our programs enable them to creatively problem solve.

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The best relationships are built on authenticity, logic and empathy. And we’d know. We’ve worked in front line sales and client service, learnt from every mistake and mastered the techniques needed to be more thorough, more thoughtful and more confident.

Find your
true north

So we’ll show you and your team how to bring your best self to work. And we’ll teach you how to establish stronger working practices and client relationships based on trust, with clear guard rails to help you achieve every goal.

authenticity logic empathy

Designing change across a global sales team

“True and North provided a language, framework and process that helped us deliver more professional, insightful propositions to clients. We’ve won more business as a result.”

Sean O'Hara

Executive Vice President of Advertising, BBC Worldwide

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