Identify endless opportunities by walking in your clients’ shoes

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Master successful client interactions through

virtual and in-person training

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Understand your client deeply

Learn evidence-based tools that increase client empathy. Identify needs and pain points.

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Identify growth opportunities

Learn how to create new revenue streams and organic growth opportunities. Work with your client to leverage them.

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Build creative confidence

Give your teams a balance of creative and critical thinking so they can innovate with clients.

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Create trusted advisors

Build confidence and mastery so clients value every interaction with your team.

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Embed sales best practice

Use a rigorous step-by-step framework to elevate the way your organisation engages with clients.

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Speed up your sales cycle

Rapidly spot inflexion points within a sale to deliver value, reduce risk and close business faster.


Delivering high-value client conversations for a digital media giant

“It’s not about going into a meeting with a set plan, it’s about preparing for what might arise. Seriously good session.”

Rowley Bourne
Head of Industry, Meta

Interested in shifting to a Client-centred Culture?

The best relationships are built on authenticity, logic and empathy. We have spent the last decade helping leading organisations like Meta, Channel 4 and Group M change the way they think and behave; enabling them to understand clients more deeply, solve problems collaboratively and deliver mutual growth.

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We’ll show you how to bring your best self to work. Our method give you and your teams clear language, steps and guardrails to consistently have the best possible interactions with clients.

Designing change across a global sales team

“True & North provided a language, framework and process that helped us deliver more professional, insightful propositions to clients. We’ve won more business as a result.”

Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide

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Recent thoughts