At our core
At True & North, everything we do stems from a core principle – good things happen when you really ‘get’ your clients. And yet, to ‘get’ clients, consistently across a whole client-facing team is often insurmountable. We close that gap.
From New York to London, Paris to LA, and Singapore to New Delhi, our training has enabled smart organisations like Meta, Publicis Groupe and Channel 4 to ‘get’ their clients, have better conversations and reap the rewards.
Our secret sauce, people. The fantastic mix of pragmatists, sales leaders, creative and design thinkers that make up our team. We are joined by our common values: empathy, collaboration and an insatiable appetite for learning.
Meet our team
Core Team

David Clayton
CEO & Founder

Luciana Andreoni
Managing Partner

Sarah de Almeida
Production Manager

Enxhi Kelmendi
Operations Manager

Dunja Ognjenovic
Marketing & Partnerships LEAD
Our Facilitators

Nathan Waterhouse

Sophie Carter

Robin Bonn

Lisa Tilley

Hywel Mills

Emma Zangs
