About Us

At True & North, everything we do stems from a core principle – good things happen when you really ‘get’ your clients. And yet, to ‘get’ clients, consistently across a whole client-facing team is often insurmountable. We close that gap.

From New York to London, Paris to LA, and Singapore to New Delhi, our training has enabled smart organisations like Meta, Publicis Groupe and Channel 4 to ‘get’ their clients, have better conversations and reap the rewards.

Our secret sauce, people. The fantastic mix of pragmatists, sales leaders, creative and design thinkers that make up our team. We are joined by our common values: empathy, collaboration and an insatiable appetite for learning.

Meet our team

Core Team

David Clayton

David Clayton

CEO & Founder

Luciana Andreoni

Luciana Andreoni

Managing Partner

Enxhi Kelemendi

Sarah de Almeida

Production Manager

Enxhi Kelemendi

Enxhi Kelmendi

Operations Manager

Dunja Ognjenovic

Dunja Ognjenovic

Marketing & Partnerships Manager

Our Facilitators

Nathan Waterhouse

Nathan Waterhouse

Sophie Carter

Sophie Carter

Robin Bonn

Robin Bonn

Lisa Tilley

Lisa Tilley

Hywel Mills

Hywel Mills

Emma Zangs

Emma Zangs

Emma Zangs

Juliana Sawaia