Agree that further to a True & North transformation programme that they were working more collaboratively

* Source True & North transformation surveys 2017/18 based on 56 respondents

Client Satisfaction

We’ve become better at partnering with customers. The programme has made Pitching, Winning and delivering a far more enjoyable and successful experience for us, for our customers

Executive Vice President of Advertising



was the average revenue generated per person, within only 6 weeks of a Customer-centered Sales workshop.*

*Source TrueSelling™ Alumni research 2014/15 based on 78 respondents at Media Owners. Figure related to revenue closed where a TrueSelling™ technique was used

Designing and embedding change across a global team

Following the work with True & North, when we’re looking to sell additional products and services, we’re spending a lot more time on the empathy required to put ourselves into the shoes of the client.

Head of Planning

Reinforcing an ad agency’s approach to empathy

Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to build a creative idea. The team are more confident in their responses and work in a more collaborative manner.

Head of Content Studio

Based in London, our programmes have transformed organisations from New York to LA, Tokyo to Singapore and from Delhi to Sydney.

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