Clients

“If you have five key meetings a week or a huge meeting a quarter, this training is a must. It’s not about going into a meeting with a set plan; it’s about preparing for what might arise. Excellent session.”

“What sets True & North apart is how they approached our challenges with practical, immediately applicable techniques that will become sustainable habits and language across the organization.”

“It's incredibly rewarding to see an individual develop within one day. And the proof we then see on subsequent sales engagements. Teams are more effective and efficient in communicating business challenges and, more importantly, business solutions.”

“We’ve become better partners to our clients. True & North have made pitching, winning & delivering far more effective. We’ve won more business as a result.”

“True & North's approach is completely aligned with our strategic and creative development approaches. So it hasn't gone against the grain of how we already operate but accelerated many of the opportunities we need to unlock with our existing clients.”

“To grow revenue, we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. As a result, we grew 31% in a shrinking market.”

Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North training has enabled us to refine our sales process, greatly increasing sales effectiveness.

“We’re now working more efficiently. What would have taken three or four softly, softly client meetings can now be agreed in one.”

“Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. Sales feels icky to us. We needed to feel comfortable and confident in sales in a way that doesn't feel like sales.”