Our clients

Driving growth through strategic rigour, creativity & empathy

Stronger teams | Happier clients | Higher revenues

Our proven impact

Net promoter score

Average session rating

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Likelihood of applying learnings

What our clients say

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Group M Logo
“Sales feels ‘icky’ to us. We needed to feel comfortable and confident in sales in a way that felt right. Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. ”
Learning & Development Director, MINDSHARE
OMD logo
“We’re now working more efficiently. What would have taken three or four softly, softly client meetings can now be agreed in one.”
Managing Partner, OMD UK
Sensat logo
Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North training has enabled us to refine our sales process, greatly increasing sales effectiveness.
CEO, Sensat
Euronews logo
“To grow revenue, we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. As a result, we grew 31% in a shrinking market.”
Chief Revenue Officer, Euronews Group
R/GA Logo
“True & North’s approach is completely aligned with our strategic and creative development approaches. So it hasn’t gone against the grain of how we already operate but accelerated many of the opportunities we need to unlock with our existing clients.”
Chief Revenue Officer, R/GA
BBC logo
“We’ve become better partners to our clients. True & North have made pitching, winning & delivering far more effective. We’ve won more business as a result.”
EVP Global Advertising & BBC Storyworks, BBC Studios
Captify logo
“It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful opportunity for us as a team that is expanding globally to partner with True & North. “
Former Chief Growth Officer, Captify
Group M Logo
“What sets True & North apart is how they approached our challenges with practical, immediately applicable techniques that will become sustainable habits and language across the organization.”
Former CEO, Mindshare
Meta logo
“If you have five key meetings a week or a huge meeting a quarter, this training is a must. It’s not about going into a meeting with a set plan; it’s about preparing for what might arise. Excellent session.”
Meta