Stronger teams | Happier clients | Higher revenues

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"There has been a direct correlation between the start of our training and an improvement in CRC scores, better retention rates and organic growth."
Alex Sehnaoui
Global Chief Growth Officer, R/GA


Positive impact on the way I work

Average Delegate Score


of clients re-book

Source: 70 delegate exit surveys and client bookings in 2022

What our clients say

Meta logo
“If you have five key meetings a week or a huge meeting a quarter, this training is a must. It’s not about going into a meeting with a set plan; it’s about preparing for what might arise. Excellent session.”
Group M Logo
“What sets True & North apart is how they approached our challenges with practical, immediately applicable techniques that will become sustainable habits and language across the organization.”
Amanda Richman
Former CEO, Mindshare
Captify logo
"It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful opportunity for us as a team that is expanding globally to partner with True & North. "
Brendan Condon
Former Chief Growth Officer, Captify
BBC logo
“We’ve become better partners to our clients. True & North have made pitching, winning & delivering far more effective. We’ve won more business as a result.”
Sean O’Hara
EVP Global Advertising & BBC Storyworks, BBC Studios
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“True & North's approach is completely aligned with our strategic and creative development approaches. So it hasn't gone against the grain of how we already operate but accelerated many of the opportunities we need to unlock with our existing clients.”
Alex Sehnaoui
Chief Revenue Officer, R/GA
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“To grow revenue, we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. As a result, we grew 31% in a shrinking market.”
Carolyn Gibson
Chief Revenue Officer, Euronews Group
Sensat logo
Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North training has enabled us to refine our sales process, greatly increasing sales effectiveness.
James Dean
CEO, Sensat
OMD logo
“We’re now working more efficiently. What would have taken three or four softly, softly client meetings can now be agreed in one.”
Jody Saunders
Managing Partner, OMD UK
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“Sales feels 'icky' to us. We needed to feel comfortable and confident in sales in a way that felt right. Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. ”
Jennifer Mcateer
Learning & Development Director, MINDSHARE

Results you can see

Our training & cultural change programs unpack and simplify the behaviours that govern successful client interactions, empowering leaders & teams to work in client-centred ways. This approach is proven to help teams:

Understand icon

Understand your client deeply

Growth icon

Identify growth opportunities

Creativity icon

Build creative confidence

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Create trusted advisors

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Embed sales best practice

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Speed up your sales cycle

Ready to start your journey to client-centricity?
Let’s Talk

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