Used by organisations across the globe, from seed backed start-ups to the Fortune 500 our methods are proven to improve collaboration with clients and across teams, driving client satisfaction and revenue.
We’ve won more business as a result but critically, we’ve become better at partnering with customers to help them invest in better solutions to get the kind of results they are really looking for. The programme has made pitching, winning and delivering a far more enjoyable and successful experience for us, for our customers
Following the work with True & North, when we’re looking to sell additional products and services, we’re spending a lot more time on the empathy required to put ourselves into the shoes of the client.
Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to build a creative idea. The team are more confident in their responses and work in a more collaborative manner.
was the average revenue generated per person, within only 6 weeks of a TrueSelling™ workshop.*
*Source TrueSelling™ Alumni research 2014/15 based on 78 respondents at Media Owners. Figure related to revenue closed where a TrueSelling™ technique was used
"Useful and insightful. The session galvanised our team and helped us better articulate what we do."
Global Marketing and Strategy Director, Unilever
"We saw an immediate impact on new business and closed deals. This revenue outstripped our investment a few times over."
Director, Guardian Labs, The Guardian
"The most valuable training I've had in the past 5 years. Interesting, insightful and entertaining. Methods I can apply immediately."
Managing Partner, Havas Media UK
Today TrueSelling™ is being used successfully by business people in Los Angeles, New York, London, Paris, Dubai, Delhi, Mumbai, Bangalore, Singapore, Hong Kong, Tokyo, Shanghai and Beijing.