Workshops

The True & North workshop portfolio balances the need to engage and inspire with the need to demonstrate business impact.

You will always work on live opportunities. We make sure our exercises are based on reality, are relevant and drive return on investment.

Four to six weeks after each workshop you receive a follow up 1:1 session with a member of the True & North team. This allows you to measure the impact of change and helps you embed progress into your daily workflow

1. TrueSelling™ accelerator

TrueSelling™ accelerator attracts delegates from a variety of backgrounds across the digital and media landscape including agency partners, founders of startups, client services, sales, business development and marketing.

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2. New Business

The TrueSelling™ New Business workshop attracts delegates from a variety of backgrounds across the digital and media landscape including business owners, client services, business development and sales professionals.

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3. Brand Partnerships

The TrueSelling™ Brand partnerships workshop attracts delegates from a variety of backgrounds across the digital and media landscape including brand partnerships managers, journalists, commercial editors, sales and client services professionals.

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4. Winning the brief

The TrueSelling™ Ideation workshop attracts delegates from a variety of backgrounds across the digital and media landscape including brand partnerships managers, commercial editors, sales and client services professionals.

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5. Consultative Sales

The consultative sales workshop attracts delegates from a variety of backgrounds across the digital and media landscape including founders of startups, sales, business development, client services, sales support and marketing.

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2. New business

Business leaders know that new business is the lifeblood of any successful organisation, yet many still struggle to support and motivate their teams in generating new revenues.

Creating something from nothing might sound like a dark art. Just as getting in touch with somebody who doesn’t know you might feel like an imposition. Neither is true. With the right frame of mind and guidance you can consistently create opportunities with people you’ve never spoken to before and be thanked for getting in touch.

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3. Ideation

When confronted with a creative brief, many media professionals feel somehow unsure of how to tackle it. This is partly because the assumption exists that ‘sales’ are ‘creativity’ don’t work well together. This is a myth, and in fact it is wrong. In a fast-changing media landscape, having an open and creative mind is key to find and articulate the best solutions for your clients.

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4. Brand partnership

Our brand partnerships workshop demystifies the challenges of building a successful collaboration between organisations and gives you a clear process to define, outline and pitch great partnerships. What’s more, you will learn ways to consistently maximize monetisation opportunities in partnerships, ensuring your activation plans drive participation and high-levels of engagement

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5. Bespoke

Informed by our proven TrueSelling™ methodology, we work with organisations to design tailored workshops to meet specific objectives.

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1. TrueSelling™

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