What makes them different?
You don’t just learn how to do it. You do it.

Whatever your challenge, we believe the solution starts with putting the client at the centre of what you do.
Our workshops help teams:

  1. Understand people deeply
  2. Build commercial and creative capability
  3. Collaborate to solve real-world problems

What would you like to learn?

Client-centred Thinking

Our core methodology to empower sales teams with a more innovative, human-centred approach to selling.

  • 4hrs – Full sprint
  • 10 – 100+ participants
  • In-person or virtual

Nail the Brief

A practical guide to getting to the crux of a brief, developing powerful insights and coming up with killer ideas that win business.

  • 7hrs
  • 10-100 participants
  • In-person or virtual

Business Storytelling

Learn to shape narratives - that are right for your audiences, right for you and steeped in logic - and practice the foundations of great public speaking

  • 7hrs, including follow on coaching
  • 10-100 participants
  • In-person or virtual

Negotiation Demystified

A masterclass in the art of negotiation, teaching you how people think, how to gain the upper hand, and how to drive better business deals.

  • 7hrs
  • 10-20 participants/workshop
  • In-person or virtual

Design Thinking

Experience the three key stages of Design Thinking in this hands-on workshop. Learn a human-centred perspective and create solutions people value.

  • 7hrs
  • 10-100 participants
  • In-person or virtual

Design your own programme

Like what we do but can’t find what you need? Tell us what you want, and we’ll put something together that feels just right.


Start your journey to client-centricity today

Whether you want to build confidence in teams that are not comfortable selling or inject innovation into your sales approach, we offer customised professional development programmes to accelerate the growth and success of:



Media & Marketing Services

Professional Services

Creative Industries

What our clients say

We Transfer logo
“True & North delivered a tailored programme of workshops that strengthened our pitches and fostered greater cohesion within a global team.”
Dan Gee
Global Lead WETRANSFER Advertising
Wayra logo
“True & North's workshops are highly rated amongst our entrepreneurs. Teams without much sales experience develop quickly, and experienced sales teams gain valuable insights as well.”
Bruno Moraes
Managing Director, WAYRA UK
OMD logo
“True & North’s workshop helped reinforce our empathy-based approach and enabled our teams to have more productive conversations with our clients based on a greater understanding of their business.”
Jessica Roberts
Chief Client Officer, OMD EMEA
R/GA Logo
“We appreciate different approaches to things, a slightly disruptive way of doing things, and a boldness and creativity about what we’re doing. True & North has brought that to us.”
Liz Nottingham
Former Global Executive Director Learning & Development, R/GA
Group M Logo
“Everyone can see their own use case for it, whether for new business teams, our clients, or for a learning person to bring Client-centred Thinking to the employees we service. There are so many applications.”
Jennifer Mcateer
Learning & Development Director, MINDSHARE

Ready to create a client-centred culture?