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Luciana Andreoni

MANAGING PARTNER

Luciana spent nearly 20 years building some of the best-known brands in beauty and food and delivering strong commercial results, before joining True & North in 2021 to support its growth and evolution.

Throughout her career, she has successfully launched new products and brands, turned around troubled businesses and prepared thriving ones for future challenges. She is most proud to have led high-performing cross-functional teams, playing an active role in recruiting and developing talent.

Outside of work, when she is not dragging her kids to the beach in Cascais, Luciana can be found at a yoga class or on a relentless quest to find the best facial in town.

luciana@trueandnorth.co.uk

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David Clayton

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