Situation
Samsung is built on a culture of 3Hs: Humility, Harmony, and Hard Work. In a fast-moving and competitive ad-tech landscape, the Samsung Ads leadership team wanted to leverage Samsung’s unique culture to drive sales performance.
Merging Korean & Western values, they needed to empower teams to continually evolve and adapt to be the best versions of themselves, ultimately driving revenue growth. They needed a sales approach that aligned to their values and made the most of this differentiator.
Solution
True & North trained the Samsung Ads Sales Team in Client-centred thinking, complementing the 3Hs Culture and shifting their approach from selling to solving.
Client-centred thinking equipped the Samsung Ads team with a new and unique way to approach client conversations, steeped in a deeper understanding of the client’s world and needs.
This approach drove a shift from the product-first to the client-first, resulting in new leads, new client conversations and new business closed.
The results
Double-digit Revenue Growth
Year-on-year double-digit revenue growth, primarily driven by new business wins connected to the Client-centred Thinking approach.
Highly Applicable
83% Strongly Agree they will apply learnings to their work.
“A new and unique way to approach client conversations, and practical ways to do this.”
Strong Advocacy
Net Promoter Score of 72
Learner Engagement
9 out of 10 overall workshop rating
72% Strongly Agree workshop will positively impact how they work
Nik Dewar, Former European Sales Director Samsung Ads
