Situation
Samsung Ads leadership team wanted to leverage Samsung’s unique culture to drive sales performance.
Merging Korean & Western values, they needed to empower teams to continually evolve and adapt to be the best versions of themselves, ultimately driving revenue growth.
Samsung culture is based on 3Hs: Humility, Harmony and Hard Work. They needed a sales approach that aligned and made the most of this differentiator.
Solution
True & North trained the Samsung Ads Sales Team in Client-centred thinking, complementing the 3Hs Culture and shifting their approach from selling to solving.
Client-centred thinking equipped the Samsung Ads team with a new and unique way to approach client conversations, steeped in a deeper understanding of the client’s world and needs.
This approach drove a shift from the product-first to the client-first, resulting in new leads, new client conversations and new business closed.
The results
Revenue Growth
Year-on-year double-digit revenue growth, primarily driven by new business wins connected to the Client-centred Thinking approach.
High Learner Buy-In
72 Net Promoter Score
Sales Innovation
“A new and unique way to approach client conversation and practical ways to do this “.
Samsung Ads Learner May 2024
Culture Fit
“The style in which the training was delivered, the understanding of the industry, and the questions in the room were answered in a really meaningful way – which I valued a lot.
Nik Dewar European Sales Director | Samsung Ads
Nik Dewar
European Sales Director | Samsung Ads
