Blog
Utopia or Dystopia?
In a moment of crisis, be it climate change, the pandemic or the war in Ukraine, it is natural to wonder if we’re living in a dystopia. And to also wonder if we’ll ever head towards the light again: towards utopia. Conversely, we’re sometimes told that compared with...
Climbing The Right Mountain: What Should Success Look Like?
What Should Success Look Like? According to a Deloitte survey, Gen Z employees consider themselves the hardest-working generation in decades, while also demanding more flexibility. Perhaps understandably, some two-thirds also reported that money worries kept them...
The Two Human Shifts Every Agency Needs
It's tough out there right now. And I don't just mean the news, or the state of the economy. Many agencies, despite long partnerships, amazing client lists and shining credentials, are struggling. Badly. Many employees are right there with them, or being laid off. And...
Half Time. What now?
At the start of the year, we all make a plan. Some of us write it down. Or put it in a deck and share it with the boss. It's now July. Half the year is behind us. The plan and the reality have had a chance to get acquainted. And in some cases, it hasn't been a...
Bridging the Insight-sales capability gap: what you sell vs how you sell it
There is a key difference between knowing the theory of Insight Sales and being able to effectively and consistently deliver it. A hard skill to learn, an even harder skill to master. Today’s world is not helping. Insight sales have become a whole lot more difficult...
The Streak: Applying gamification logic to new business outreach
In the world of habit formation, there is a psychological phenomenon that keeps millions of people returning to apps like Strava, Headspace or Dualingo every single day: The Streak. While these platforms use streaks to teach, motivate or encourage, the underlying...
Insights in Sales. Really?
Insights in Sales and Client Services: A Human-Centred Approach Moments of clarity rarely arrive with a thunderclap. More often, they sneak in quietly — an observation here, a question there — until things align. In that moment, clarity cuts through complexity. A new...
Take your idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea never sees the light of day, was it ever that big in the first place? The CMO role has hugely expanded. Clients are accountable for profitability and identifying sources of...
Empowering Growth: The Role of Training in an Organisation’s Success
One thing is certain in the Learning & Development world: staying ahead requires a deep understanding of industry trends, challenges, and best practices. True & North recently had a chance to chat with some of the industry’s smartest businesses and the leaders...
Enabling Organic Growth in Agencies
The Challenge of Agency Complexity The media and marketing landscape is more fragmented and multifaceted than ever. To meet this challenge, agencies have proactively expanded their offer. From Social Commerce and Business Consulting to Tech Audits and AR/VR...
The Human Edge: Master Pitch Nerves and Authenticity
They own the stage, command attention, and inspire senior audiences across the Creative industries. But has it always been that easy for them, or have they had to learn the art of the pitch? To find out, we sat down with the duo behind one of the most successful...
The Sell Pill: Why selling is the skill creatives need in a downturn.
Selling: you either can, or you can’t, right? False. The idea that certain people are born with a selling persona is a misconception. Selling can be learnt and mastered. Furthermore, by harnessing a method built on empathy and collaboration, it’s possible for...