Teaching the world’s biggest social network how to connect with clients better
Solution
Meta’s goal was to give Client Partners a tool kit to understand their client’s world at a deeper level so they could move from ‘service provider’ to ‘consultative partner’.
True & North joined forces with Meta’s L&D team to tailor our Client-Centred Thinking Workshop to the task at hand.
This program has since been iterated and rolled out to a wider group of client leaders across the EMEA and Americas.
Meta’s client-facing team loves Client-centred Thinking so much, that they now share it with their key agency partners-incl. Publicis, Dentsu IPG and Omnicom- as part of the global Facebook Select programme
The results
SIMPLIFYING COMPLEX ADVERTISING PRODUCTS
“We learnt how to see some of our more complex products, like conversions-API, from the perspective of the customer… this unlocked powerful questions and a plan for a conversation they’d want to have.”
Client Partner
Meta
ENGAGING A SENIOR SALES AUDIENCE
“True & North’s workshops are unlike any other… the pragmatic learning opportunities they provide address a range of learners, uniquely also supporting a more senior sales profile.”
Head of Business Sales Learning & Enablement
Meta
ACTIONAL UNDERSTANDING OF THE CLIENT
“This was different from other Meta training, it is more actionable. We brought together theory and practice and we collaborated. [I learnt] to slow down to reposition myself and our solutions around the client personally and around their problem”
Client Partner
Meta
MOVING FROM SERVICE PROVIDERS TO CONSULTATIVE PARTNERS
The Client-centred Thinking workshop has helped 100s of Meta’s global client facing teams elevate the conversaitons they have with their brands and agencies
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