Ensuring a cohesive approach across distributed global teams
Solution
When Covid presented the challenges of selling effectively in the virtual world and adapting to a risk-averse market, WeTransfer wanted to equip its sales and brand partnerships team with a repeatable and consistent approach to responding to and winning briefs.
True & North provided a practical framework to create and deliver authentic, on-brand and value-driven pitches that worked especially well in the virtual world.
Every member of WeTransfer’s global sales team took part in a series of our Business Storytelling Workshops, culminating in filmed peer-reviewed pitches.
We also provided a select group of the commercial and editorial team with our Nail the Brief Framework. During a series of virtual workshops, teams worked on live content briefs as they learnt new techniques to unpack briefs and develop related insights before generating and selecting game-changing ideas and activations.
The results
STRONGER BRIEF RESPONSES
“Working with True & North was of huge value to our editorial team. It strengthened the team’s understanding of client perspectives and needs, and also allowed us to tackle briefs in a way that minimised marketing jargon and pinpointed the human aspect at the core. We have adapted our way of working due to these learnings and will continue to use these methods in the future.”
Holly Fraser
Editor-in-chief, WePresent
OUTPERFORMED THE MARKET
“The sessions contributed to us outperforming the market and continued to add value many months later.”
Dan Gee
Head of EMEA, Sales and Brand Partnerships, WeTransfer
OVER-DELIVERED ON COMMERCIAL OBJECTIVES
During an unprecedented global downturn, the WeTransfer sales team over-delivered against their commercial objectives.
PERFORMANCE AND CONFIDENCE
During an unprecedented global downturn, the WeTransfer sales team reported a lift in performance and confidence.
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