Solution
True & North provided a practical framework to create and deliver authentic, on-brand and value-driven pitches that worked especially well in the virtual world.
Every member of WeTransfer’s global sales team took part in a series of our Business Storytelling Workshops, culminating in filmed peer-reviewed pitches.
We also provided a select group of the commercial and editorial team with our Nail the Brief Framework. During a series of virtual workshops, teams worked on live content briefs as they learnt new techniques to unpack briefs and develop related insights before generating and selecting game-changing ideas and activations.
The results
Stronger Brief Responses
Outperformed the Market
Dan Gee
Head of EMEA, Sales and Brand Partnerships, WeTransfer
Over-delivered on Commercial Objectives
Performance and Confidence

Head of EMEA, Sales and Brand Partnerships, WeTransfer
