Re-writing rules of engagement with industry leaders
Select is a global, exclusive thought-leadership and professional development programme aiming to educate and inspire media agency industry leaders in client, strategy and planning roles. The programme consists of specially curated events held throughout the year where participants gain insightful learnings from industry leaders, Meta leadership and planning teams as well as engaging in interactive workshops and experiencing the latest technology on offer.
True & North has been a strategic learning partner for Select since 2021, supporting Meta teams in designing optimal programme experiences and empowering agency partners to become more client-centred.
In 2023 True & North delivered multiple Client-centred Thinking Workshops across markets as well as co-facilitating Clinics – pragmatic & actionable workshops during Select Highlight, the pinnacle of the programme. This enabled delegates to dive deep into Meta advertising products and the best way to position them to brands.
The results
98.4% OF LEARNERS
Found the workshop useful.
93.5% OF LEARNERS
Say the training will have a positive impact on the way they work with their clients.
75.2% OF LEARNERS
State they discovered how Meta products can help them better solve their clients’ challenges.
HIGH AUDIENCE ENGAGEMENT
“Very motivating and strongly inspiring.”
“Excellent, hands-on experience. Highly recommend it!”
IMMEDIATELY APPLICABLE SKILLS
“Concrete toolkit to organize ideas and find insights and actions.”
“Interesting to put into practice what has been presented only in theory.”
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