31st July 2023
Embedding client-centricity at an innovation agency How do the best stay a step ahead of the competition? Situation With a history of creating iconic work for global brands, award-winning agency R/GA identified that the future of agency-customer relationships is in...We use the language and steps of Design Thinking to supercharge the skills you already have: empathy, creative thinking, and problem-solving. Insights from Neuroscience and Behavioural Economics enable us to unpack what drives successful client interactions.
We’re designed for everyone: simple, effective and scalable approaches. No jargon, just intuitive principles that make sense whoever you are.
MANAGING PARTNER
Luciana spent nearly 20 years building some of the best-known brands in beauty and food and delivering strong commercial results, before joining True & North in 2021 to support its growth and evolution.
Throughout her career, she has successfully launched new products and brands, turned around troubled businesses and prepared thriving ones for future challenges. She is most proud to have led high-performing cross-functional teams, playing an active role in recruiting and developing talent.
Outside of work, when she is not dragging her kids to the beach in Cascais, Luciana can be found at a yoga class or on a relentless quest to find the best facial in town.
CEO & FOUNDER
David Clayton started his career tending bars in South Beach, Miami and in the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, designing products and selling partnerships to the likes of Google, IDEO, Vodafone and the United Nations.
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?”
When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.david@trueandnorth.co.uk
Our workshops are not a drill. Learners work on live business opportunities, ensuring everyone is invested. They leave the room ready to implement new skills in the real world and start making an impact on business results.