31st July 2023
Proving business impact at a global media agency Demonstrating the real value media agencies bring to their clients. Solution True & North ran a Client-Centred Thinking Workshop to help the client-facing team see things from the clients’ perspective. We...Our workshops are not a drill. Delegates work on live deals and leave ready to implement in the real world. We unpack and answer real briefs and business challenges, so you and your teams can see the impact of client-centricity centricity on your day to day (and your bottom line!) straight away.
We walk you through evidence-based best practice guides and borrow simple,effective and scalable tools from the world’s top client-centricity practitioners to help you embed change easily. No jargon, just straightforward principles.
We use neuroscience and behavioural economics to distil what drives successful client interactions.We use techniques inspired by Design Thinking to give you the language and steps you need to use skills you already have: empathy, creative thinking, and problem – solving.
MANAGING PARTNER
Luciana spent the last 16 years building some of the best-known brands in the beauty and food and delivering strong commercial results.
Throughout her career, Luciana has successfully launched new products and brands, turned around troubled businesses and prepared successful ones for future challenges. She has proudly led high-performing cross-functional teams, taking an active role in recruiting and developing talent.
More recently, she has become a partner in a growing professional training & coaching business to support them in the next phase of their evolution. Some of her days are spent on organisational design and building investment strategies. Others on learning how to use Mailchimp.
Luciana is valued for her ability to spot and seize new opportunities, willingness to test and learn and pragmatism.
Outside of work, when she is not dragging her kids to the beach in Cascais, you can find Luciana at a yoga class or pursuing her quest to find the best facial on the block.
CEO & FOUNDER
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?”
When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.
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