Demonstrating the real value media agencies bring to their clients.
Solution
True & North ran a Client-Centred Thinking Workshop to help the client-facing team see things from the clients’ perspective. We Introduced Havas Media teams to empathy mapping for meeting preparation, advanced questioning and techniques to demonstrate the value of their solutions.
The results
MORE EMPATHY
“Now, when we’re looking to sell additional products and services, we’re spending a lot more time on the empathy required to put ourselves into the shoes of the client. ”
Head of Planning
Havas Media
VALUABLE & APPLICABLE
“The most valuable training I’ve had in the past 5 years. Interesting, insightful and entertaining. Methods I can apply immediately.”
Managing Partner
Havas Media
SCOPES GROWN BY 40%
By interogating the needs in the brief, managing partners unlocked organic growth.
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