

25th July 2023
“Our training with True & North has enabled us to improve our discovery sessions with clients and the quality of our proposals, which will impact our conversion rate.”Our workshops are not a drill. Learners work on live business opportunities, ensuring everyone is invested. They leave the room ready to implement new skills in the real world and start making an impact on business results.
We’re designed for everyone: simple, effective and scalable approaches. No jargon, just intuitive principles that make sense whoever you are.
We use the language and steps of Design Thinking to supercharge the skills you already have: empathy, creative thinking, and problem-solving. Insights from Neuroscience and Behavioural Economics enable us to unpack what drives successful client interactions.
MANAGING PARTNER
Luciana spent the last 16 years building some of the best-known brands in the beauty and food and delivering strong commercial results.
Throughout her career, Luciana has successfully launched new products and brands, turned around troubled businesses and prepared successful ones for future challenges. She has proudly led high-performing cross-functional teams, taking an active role in recruiting and developing talent.
More recently, she has become a partner in a growing professional training & coaching business to support them in the next phase of their evolution. Some of her days are spent on organisational design and building investment strategies. Others on learning how to use Mailchimp.
Luciana is valued for her ability to spot and seize new opportunities, willingness to test and learn and pragmatism.
Outside of work, when she is not dragging her kids to the beach in Cascais, you can find Luciana at a yoga class or pursuing her quest to find the best facial on the block.
CEO & FOUNDER
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?”
When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.
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