Training teams at
From Creators to Sellers
Your people are not in sales and yet have to sell.
What if the things that make them amazing in their work, also made them feel connected to sales?
Harness their superpowers so they can win the business in a way that feels right for them.
From Sellers to Creators
Your people are sales pros. But what got them here won’t get them further.
What if they understood their clients deeply and solved the problems that really mattered?
Boost your sales approaches by harnessing strategic and creative thinking. Win more and win easier.
Delivering high-value client conversations for a digital media giant
“It’s not about going into a meeting with a set plan, it’s about preparing for what might arise. Seriously good session.”
Rowley Bourne
Head of Industry, Meta
Interested in shifting to a Client-centred Culture?
Unlock endless opportunities by walking in your clients shoes.
Over the last decade, we have enabled smart organisations like Meta, Channel 4 and Group M change the way they think and behave. Our method gives you and your teams clear language, steps and guardrails to consistently have the best possible interactions with clients.
Designing change across a global sales team
“True & North provided a language, framework and process that helped us deliver more professional, insightful propositions to clients. We’ve won more business as a result.”
Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide
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We are proud that our work is being recognised by some of the biggest and brightest names in the industry.
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