Equipping global sales teams with consistent language and frameworks for creative briefs
Solution
True & North identified the need for a flexible approach and so brought together the innovation tool kit of Design Thinking and the rigour of great Media Sales to design a tailored four-step, failsafe strategy to deliver the biggest possible impact creative brief responses.
The results
OVER 90% SAID
“Nail the Brief” has helped me provide better brief responses.
OVER 85% SAID
They were working more collaboratively with their colleagues after attending the workshop.
BECOME BETTER PARTNERS
“We’ve become better at partnering with customers to help them invest in better solutions to get the kind of results they are already looking for.”
Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide
WON MORE BUSINESS
“We’ve won more business as a result of working with True & North.”
Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide
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