Find out how to tell compelling stories that nail briefs and win pitches in an increasingly competitive world. You’ll learn how to use insight to come up with ideas and construct a compelling narrative, leaving with a structured approach to crafting captivating tales packed with persuasion.
Learn the approaches that immerse people in your narrative
Move your audience them from thinking about your idea to feeling it
Look at your work through the viewers’ lens for maximum impact
Editing skills to make your stories clear and concise but still exciting
Practice the foundations of public speaking, from vocal to visual to verbal
Bring everything together in a final pitch to camera
Discover the cognitive science behind storytelling and why we’re programmed to listen to stories.
Apply ethnographic research techniques to push your audience’s emotional triggers and make them remember you.
You’ll work with your colleagues to overcome real challenges and leave the workshop ready to take on your own.