Business storytelling

Workshop overview

Find out how to tell compelling stories that nail briefs and win pitches in an increasingly competitive world. You’ll learn how to use insight to come up with ideas and construct a compelling narrative, leaving with a structured approach to crafting captivating tales packed with persuasion.

virtual
3-120 min modules
in-person
full day
Tell believable stories about your brand
Learn writing, editing and presenting
Make any audience remember you
contact us
Tell believable stories about your brand
Learn writing, editing and presenting
Make any audience remember you
contact us

What you'll learn

You don’t just learn how to do it. You do it.

Learn the approaches that immerse people in your narrative

Move your audience them from thinking about your idea to feeling it

Look at your work through the viewers’ lens for maximum impact

Editing skills to make your stories clear and concise but still exciting

Practice the foundations of public speaking, from vocal to visual to verbal

Bring everything together in a final pitch to camera

Created by David Clayton.
Contributors Alexandra Kilpatrick and Zoe Arden

Bring your audience on a journey that ends with winning their business

Discover the cognitive science behind storytelling and why we’re programmed to listen to stories.

Apply ethnographic research techniques to push your audience’s emotional triggers and make them remember you.

Completely hands on

You’ll work with your colleagues to overcome real challenges and leave the workshop ready to take on your own.

Browse more workshops

see all workshops
3 modules | full day
Client-centred thinking

Our core methodology in just one day, with everything you need to know to drive sales in a way that works for you and your clients.

see workshop
3 modules | full day
Negotiation demystified

A masterclass in the art of negotiation, teaching you how people think, how to gain the upper hand, and how to drive better business deals.

see workshop
2 modules | half day
Care

A hands-on, step-by-step guide to putting yourself in your clients shoes so you can increase empathy, establish trust and deliver mutual growth.

see workshop