Client-centred Thinking

Workshop Overview

A hands-on workshop where learners put themselves in their client’s shoes to plan, play-out and protect growth conversations:

1

Take a strategic look at key stakeholders using an Empathy Map to prepare a growth conversation anchored in their reality.

2

Lift conversations out of business as usual and explore a client’s unspoken needs using anchor questions.

3

Design the components of the right solution in conversation with the client using story and questions. Find and mitigate risks.

What you’ll learn

Leave with a 3-step methodology that allows you to truly understand your client and how to help them across the entire buyer journey, driving the sale in a way that works for both parties.

These will act as a repeatable framework to engage every client with a balance of empathy and strategic rigour, maintaining commercial focus and control throughout.

Making it happen

Format

Ranging from 4 hours to 2 days depending on your needs, in-person or virtually.

Audience

Client-facing individuals and cross-functional teams looking to grow revenue through either existing or new clients and services.

Experience

After the workshop, learners continue their journey with 12 months’ access to self-serve content and live learning sessions on our Learner Portal.

Delivery

Our facilitator or yours via Train the Trainer

This training is a must. It’s not about going into meetings with a set plan. It’s about preparing for what might arise.

Client-centred Thinking learner, META

publicis groupe inverted

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Design your own programme

Like what we do but can’t find what you need? Tell us what you want, and we’ll put something together that feels just right.

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True and North
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