Nail the Brief

Workshop Overview

A hands-on workshop where you unpack your brief methodically before shaping a winning creative response:

  1. Learn to cut through the buzzwords and come to a clear, concise challenge
  2. Learn what an insight actually is and how to use your challenge to shape it
  3. Use your challenge and insight to shape big ideas that are underpinned by strategic rigour
  4. Learn how to select the right ideas and how to use them to tie together your activations

What you’ll learn


Leave with a 4-step, fail-safe approach that combines rigour and creativity to consistently nail the brief.

This approach will allow you to make the best of any brief, last-minute call from the client or your dream RFP.

Our workshops are not a drill!

You will collaborate with peers unpacking your most important client briefs before shaping award-winning responses.

Nail the brief image of a lady in front of a whiteboard in a worhsop

The experience

This workshop can be delivered in 1-day in-person or 2 x 3-hour virtual sessions.

It is ideal for professionals from across the creative industries, from Editorial to Strategy, Creatives, Production and frontline Sales and Brand partnerships.

Continue your learning journey beyond the classroom!
With our Delegate Portal, all participants will have access to post-workshop resources, refresher and practice sessions to continue developing and embedding new learnings beyond the classroom.

Read enough?
Let’s talk!

Drop us a line to discuss the learning objectives you have for your people with someone from our team.

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Design your own programme

Like what we do but can’t find what you need? Tell us what you want, and we’ll put something together that feels just right.