Situation
The landscape for corporate – NGO partnerships has shifted significantly in the past few years. Economic headwinds and a cooling of ESG commitments meant fewer opportunities and a more competitive environment. In this context, a global environmental charity was no longer competing only with other NGOs for attention; they were also up against the Big 4 and independent consultancies who bring a high level of boardroom-ready technical expertise.
To protect their goals in this new reality, the team needed to build the consultative skills required to open doors and create opportunities where none were forthcoming.
Solution
True & North delivered a Client-centred Thinking workshop to give the team the skills to transform their approach to proactive, consultative leadership. By working on live deals, they learned to move beyond their own fundraising goals to deeply understand the commercial and internal pressures their corporate partners face.
The impact was visible. Based on post-workshop data, the team reported a significant shift in their ability to lead high-stakes client conversations, ensuring this leading global charity remains the partner of choice to scale global conservation impact.
The results
Immediate Application
Because the workshop used live opportunities, the team left with a clear strategy for their most important upcoming conversations.
Deepened Partner Understanding
The team’s confidence in their ability to deeply understand their corporate partners saw a 26.4% uplift.
Proactive Growth Mindset
Confidence in their ability to proactively develop and grow partnerships increased by 17.3%.
Head of Partnerships UK
