Situation
As the world’s leading media investment company, GroupM are on the front line of a new era of media strategy and innovation.
In 2022, they asked us to help them solve for the following challenge: “How can we empower our people to feel comfortable and confident in sales, when sales feels ‘icky’ to them?”
Solution
Using our Client-centred Thinking methodology, we have been helping agency teams across New York, Los Angeles, Chicago & Toronto to shape their language and approach to sales so that it feels right for their culture. To ensure long-term impact, we designed and implemented an Ambassadors Program to coach and support senior leaders in embedding learnings and driving behaviour change within their teams.
The results
76% of learners
99% of learners
Culture-Fit
“I learned how to skip the hard sell and understand client needs.
LA delegate
High-Engagement
“I will immediately apply this to my day to day.” New York delegate
“Engaging, balanced, not ‘salesy’.” Toronto delegate
L&D Director MINDSHARE
