Stepping-up client centricity

The 2nd largest communications group in the world, Publicis Group has experienced first-hand how technology has changed the concept of service, consumer behaviour and marketing. To lead this change, they have reinvented themselves for the connected age by moving from a Holding Company to a Platform through their Power of One Approach. This radical transformation puts clients at the centre to facilitate access to Publicis’ services.

This new model is designed to accompany clients in a fast-moving environment. For this bold brand promise to be met, client-centricity has to live and breathe through every client-facing person and in every client interaction.

In 2023, Publicis Groupe UK tasked True & North with helping their senior client-facing population and rising stars to build more client-centric behaviours. Our Client-centred Thinking methodology has been deployed with teams across 22 different Publicis Groupe UK agencies, enabling them to strengthen their relationship with clients and, in turn, drive growth.