Meta Select: Turning Media Agencies into Strategic Allies

Situation

Select is a global, exclusive thought-leadership and professional development programme aiming to educate and inspire media agency industry leaders in client, strategy and planning roles.

The programme consisted of specially curated events held throughout the year where participants gained insightful learnings from industry leaders and Meta leadership, as engaging in interactive workshops and experiencing the latest technology on offer.

Solution

True & North has been a strategic learning partner for Select since 2021, supporting Meta teams in designing optimal programme experiences and empowering agency partners to become more client-centred.

In 2024 True & North delivered 14 Client-centred Thinking Workshops across EMEA and Latin America as well as co-facilitating Clinics – pragmatic & actionable workshops during Select Highlight, the pinnacle of the programme. This enabled delegates to dive deep into Meta advertising products and the best way to position them to brands.

The results

Universally Strong Results

8.7 out of 10 average overall workshop rating

“Excellent, hands-on experience. Highly recommend it!” UK Learner

Valuable Skills for Meta’s Partners

93% say the training will positively impact their work with clients.

95% say they will use the techniques from the workshop in their work with clients.

Direct Impact on Meta’s Business

75% discovered new ways Meta products can solve their client’s business challenges

71% said they were better able to position Meta products to their clients

Strong Advocacy

Net Promoter Score of 56

True & North continue to be integral to the successful delivery of Meta’s industry leading Select program. David & team’s client-centric approach and use of evidence-based tools, such as empathy mapping, has inspired new thinking and enabled our participants to develop sustainable strategies that can be applied professionally to understand their clients better and deliver on their objectives.

META SELECT: From Platform to Partnership

Empowering Meta’s Media Agency Partners to deliver more

Situation

Solution

The results

Universally Strong Results

Valuable Skills for Meta’s Partners

Direct Impact on Meta’s Business

Strong Advocacy

Global Programs Lead, Meta

Other relevant case studies

Helping the gaming division of a major US tech company to secure $1M+ in new non-endemic revenue

CHANNEL 4, Winning Higher Value Briefs

CAPTIFY, Delivering a Value-Selling Transformation

Ready to start your journey to client-centricity?