Solution
With a history of creating iconic work for global brands, award-winning agency R/GA identified that the future of agency-customer relationships is in client centricity. True & North helped them embrace this approach through our Client-Centred Thinking workshops.
This has built empathy and created a shift in mindset at R/GA, from one where they are trying to sell, to one in which the client wants to buy.
R/GA has rolled out our methodology globally into production, technology and growth teams as well as incorporating it across account planning, business development and client services to deliver full culture transformation.
The results
Growth + retention
“There has been a direct correlation between the start of our training and an improvement in CRC scores, better retention rates and organic growth.”
Alex Sehnaoui
Global Chief Growth Officer, R/GA
Trust + partnership
“Understanding a person allows us to get closer to the thinking process, the way they look at problems, this starts sense of partnership earlier, helps with trust, even in a 1st meeting they appreciate our understanding of their situation”
VP
Executive Strategy Director
Culture change
Boldness & creativity
“We appreciate different approaches to things, a slightly disruptive way of doing things, and boldness and creativity about what we’re doing. True & North has brought that to us.”
Executive HR Director
R/GA
Alex Sehnaoui Global Chief Growth Officer, R/GA
