How to transform revenue by increasing sales effectiveness
Solution
Sensat provides a purpose-built cloud platform to facilitate early testing, evaluation and visualisation of large civil infrastructure projects within a real-world context. It automatically syncs with existing software, presenting a realistic project view for all stakeholders to identify, discuss and eliminate risks. Being browser-based, it’s accessible on any device, anywhere, making crucial information readily available for informed decision-making and sharing. Its user-friendly interface enhances collaboration, ensuring everyone is aligned, reducing errors, and promoting effective presentations.
Using our Client-Centred Thinking method, we upskilled the sales team to qualify prospects more effectively and build a well-forecasted pipeline. We also equipped them with a simple and repeatable framework to develop meaningful relationships with customers at speed.
In addition, we helped the sales team create and drive value-based discussions with clients and supported management with embedding change through follow-up group coaching sessions.
The results
AVERAGE CUSTOMER VALUE UP
Grew 4.5 times (114% CAGR), and existing customer value continues to grow to £600 K (from £20 K in 2021).
SALES EFFECTIVENESS DOUBLED
Individual sales contribution went from £ 27K per salesperson / per month in 2022 to £ 44K per salesperson / per month in 2023.
BOOSTED SALES EFFICIENCY BY 10X
Sales cycle are constant at 120 days, Total Customer Value is up +217% CAGR.
NET PROMOTER SCORE 10/10
Sensat received 10/10 for their overall customer experience.
Want to master client-centricity?
True & North is helping smart businesses change the way they think & behave