Tech start-up LYTT offers proprietary software and data analytics for the oil & gas industry, with technology that transforms large volumes of fibre optic sensing data from wells into insights which give unprecedented visibility into some of the world's most challenging environments.
To meet ambitious growth goals, and given the uncertainty of the Covid landscape, LYTT is exploring the application of its technology to other sectors, so the leadership team recognised that they needed to empower employees to find, convert and delight new clients.
They needed a common language and steps for client engagement that focused on driving collaboration, increasing understanding and building trust with the client.
True & North delivered a Client-Centred Thinking workshop to introduce the LYTT team to our proven framework and support them developing meaningful relationships with customers.
We supported cross-company collaboration through a common sales language and approach, and embedded learning and understanding through follow-up group coaching and targeted one-to-one coaching.