“Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. Sales feels icky to us. We needed to feel comfortable and confident in sales in a way that doesn’t feel like sales.”
“We’re now working more efficiently. What would have taken three or four softly, softly client meetings can now be agreed in one.”
Our sales representatives are selling 10x more on average and Average Customer Value is 5x larger than 2 years ago. True & North training has enabled us to refine our sales process, greatly increasing sales effectiveness.
“To grow revenue, we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. As a result, we grew 31% in a shrinking market.”
“True & North’s approach is completely aligned with our strategic and creative development approaches. So it hasn’t gone against the grain of how we already operate but accelerated many of the opportunities we need to unlock with our existing...