13th September 2023
“Sales feels ‘icky’ to us. We needed to feel comfortable and confident in sales in a way that felt right. Client-centred Thinking broadened the aperture and made growth feel less like a chore to do and more like a service to provide. ”
MANAGING PARTNER
Luciana spent nearly 20 years building some of the best-known brands in beauty and food and delivering strong commercial results, before joining True & North in 2021 to support its growth and evolution.
Throughout her career, she has successfully launched new products and brands, turned around troubled businesses and prepared thriving ones for future challenges. She is most proud to have led high-performing cross-functional teams, playing an active role in recruiting and developing talent.
Outside of work, when she is not dragging her kids to the beach in Cascais, Luciana can be found at a yoga class or on a relentless quest to find the best facial in town.
Our workshops are not a drill. Learners work on live business opportunities, ensuring everyone is invested. They leave the room ready to implement new skills in the real world and start making an impact on business results.
We’re designed for everyone: simple, effective and scalable approaches. No jargon, just intuitive principles that make sense whoever you are.
We use the language and steps of Design Thinking to supercharge the skills you already have: empathy, creative thinking, and problem-solving. Insights from Neuroscience and Behavioural Economics enable us to unpack what drives successful client interactions.
CEO & FOUNDER
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?”
When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.