Solution
True & North identified the need for a flexible approach at BBC and so brought together the innovation tool kit of Design Thinking and the rigour of great Media Sales to design a tailored four-step, failsafe strategy to deliver the biggest possible impact of creative brief responses.
The results
Over 90% Said
Over 85% Said
Become Better Partners
Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide
Won More Business
Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide

VP Storyworks Content Studio
