BBC, Designing change across a global sales team

Solution

True & North identified the need for a flexible approach at BBC and so brought together the innovation tool kit of Design Thinking and the rigour of great Media Sales to design a tailored four-step, failsafe strategy to deliver the biggest possible impact of creative brief responses.

The results

Over 90% Said

“Nail the Brief” has helped me provide better brief responses.

Over 85% Said

They were working more collaboratively with their colleagues after attending the workshop.

Become Better Partners

“We’ve become better at partnering with customers to help them invest in better solutions to get the kind of results they are already looking for.”

Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide

Won More Business

“We’ve won more business as a result of working with True & North.”

Sean O’Hara
Executive Vice President of Advertising, BBC Worldwide

Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to build a creative idea. The team are more confident in their responses and work in a more collaborative manner.

Designing change across a global sales team

Equipping global sales teams with consistent language and frameworks for creative briefs

Solution

The results

Over 90% Said

Over 85% Said

Become Better Partners

Won More Business

Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to build a creative idea. The team are more confident in their responses and work in a more collaborative manner.

VP Storyworks Content Studio

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