EURONEWS, Making sales conferences count - True and North

Solution

Working with senior Euronews stakeholders, True & North delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to real client briefs.

They took part in a series of step-by-step workshops to guide them through sales process best practices, all underpinned by our tried and tested techniques adapted from design thinking, behavioural economics and neuroscience.

The results

Over 86% Said

I’m now more prepared to sell digital activations.

100% Agree

I’m now better equipped to engage clients.

Culture Shift

Reset processes, reset revenue mix and galvanised the team.

31 % Growth in a Down Market

Driven by shifting from a product-centred approach to a client-centred approach.

In order to grow revenue, we had a big shift to make, we had to reset processes, change the types of revenue we generated and we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. We grew 31% in a shrinking market.

Chief Revenue Officer, EuronewsNBC

publicis groupe inverted

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