Making sales conferences count

Packing more value than ever into your annual all-staff event

“In order to grow revenue, we had a big shift to make, we had to reset processes, change the types of revenue we generated and we had to reorientate the team to think differently, going from a fixed portfolio to an insight-led / client-centred approach. True & North were integral to this huge reset. We grew 31% in a shrinking market.”

Carolyn Gibson

Chief Revenue Officer, EuronewsNBC

Solution

Working with senior Euronews stakeholders, True & North delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to real client briefs.

They took part in a series of step-by-step workshops to guide them through sales process best practices, all underpinned by our tried and tested techniques adapted from design thinking, behavioural economics and neuroscience.