Packing more value than ever into your annual all-staff event
Working with senior Euronews stakeholders, True & North delivered a two-day sales simulator, where teams competed to deliver the perfect pitch in response to real client briefs.
They took part in a series of step-by-step workshops to guide them through sales process best practices, all underpinned by our tried and tested techniques adapted from design thinking, behavioural economics and neuroscience.
OVER 86% SAID
I’m now more prepared to sell digital activations.
I’m now better equipped to engage clients.
Reset processes, reset revenue mix and galvanised the team.
31 % GROWTH IN A DOWN MARKET
Driven by shifting from a product-centred approach to a client-centred approach.
Want to master client-centricity?
True & North is helping smart businesses change the way they think and behave