Situation
True & North analysed WGSN’s new product and identified the job functions that would benefit most from it by speaking to prospects, generating insights about them, their day-to-day tasks, their KPIs and their wider objectives.
Solution
With these customer insights and the new product’s value proposition in place, we created a playbook which included customer personas, questions and statements to drive the sale.
We then developed a bespoke interactive, one-day workshop to galvanise the global sales team. The workshop was delivered in WGSN’s key hubs, LA, New York and London.
The results
Engaged clients
“True & North provided us with fresh and tangible strategies to engage clients.”
Account Manager
West Coast USA
Confidence & enthusiasm
“The workshops and follow-up gave the sales team confidence and enthusiasm for the new product. they gained considerable traction at product launch.”
Business Development Director for North America
Business Development Director for North America, WGSN
