Aligning worldwide teams for a new product launch
True & North analysed WGSN’s new product and identified the job functions that would benefit most from it by speaking to prospects, generating insights about them, their day-to-day tasks, their KPIs and their wider objectives.
With these customer insights and the new product’s value proposition in place, we created a playbook which included customer personas, questions and statements to drive the sale. We then developed a bespoke interactive, one-day workshop to galvanise the global sales team. The workshop was delivered in WGSN’s key hubs, LA, New York and London.
“True & North provided us with fresh and tangible strategies to engage clients.”
West Coast USA
CONFIDENCE & ENTHUSIASM
“The workshops and follow-up gave the sales team confidence and enthusiasm for the new product. they gained considerable traction at product launch.”
Business Development Director for North America
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