Client-Centred
thinking

Workshop overview

Retrace every step of your buyer journey so you can empathise with clients and prioritise the changes you need to make to maximise revenues. You’ll leave with a tried and tested 3-step methodology to understanding your clients, finding your best place in their world, and driving the sale in a way it works for you both.

virtual
3-90 min modules
in-person
full day
Our core methodology to helpfully drive sales
Find your best role in your clients’ world
Identify previously hidden opportunities
contact us
Our core methodology to helpfully drive sales
Find your best role in your clients’ world
Identify previously hidden opportunities
contact us

What you'll learn

You don’t just learn how to do it. You do it.

Efficiently research clients at an industry, business and personal level

Take a fresh look at your important accounts and target new ones better

Apply target-driven thinking to determine how best to help your clients

Map out your typical client conversations to help you stay focused

Use storytelling to engage with clients on an emotional level

Apply advanced questioning techniques so clients feel part of the process

Relieve the pressures your clients face after agreements have been reached


Identify endless opportunities by walking in your clients’ shoes

Apply the tools and research techniques of ethnographers, design thinkers and behavioral economists to align with your clients better.

Use the foundations of value selling to maintain commercial focus and control throughout.


Completely hands on

You’ll work with your colleagues to overcome real challenges and leave the workshop ready to take on your own.


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