OMD is one of the largest marketing services companies in the world, providing brand and advertising services and advice to over 5,000 clients in over 100 countries, and spending billions of dollars on behalf of their clients
In 2019, they wanted to build more empathy into their engagement with clients to further underpin their brand promise to make "Better decisions, faster" on behalf of clients.
Through a tailored Client-Centred Thinking workshop, we taught OMD’s client-facing teams a framework for consultative sales discussions that put the client’s interests first. This would allow them to advise clients on increasingly diverse products and services to help them grow their business and brands.
Head of Data and Technology, OMD UK