Nail the Brief

Workshop Overview

A hands-on workshop where you unpack your brief methodically before shaping a winning creative response:

1

Learn to cut through the buzzwords and come to a clear, concise challenge

2

Learn what an insight actually is and how to use your challenge to shape it

3

Use your challenge and insight to shape big ideas that are underpinned by strategic rigour

4

Learn how to select the right ideas and use them to underpin your activations.

What you’ll learn

Leave with a 4-step, fail-safe approach that combines rigour and creativity to consistently nail the brief.

This approach will allow you to make the best of any brief, last-minute call from the client or your dream RFP.

The experience

Flexible

This workshop can be delivered in person in a day or virtually in 3x 2.5-hour sessions.

Universal

Diverse professionals from across creative and media industries from Editorial to Strategy, from Creatives to Developers to frontline Sales and Client partners.

Holistic

Through our Learner Portal, all participants can access workshop templates, videos and one-pagers.

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Design your own programme

Like what we do but can’t find what you need? Tell us what you want, and we’ll put something together that feels just right.

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