Situation
The Oman Technology Fund (OTF) set out to position Oman as a premier regional hub for innovation. To succeed, they needed to ensure their portfolio companies were not just funded, but commercially viable. The challenge was to give a global cohort of founders a unified, practical method for selling their ideas and securing partnerships.
Solution
From 2018 to 2020, True & North was responsible for key elements of the OTF‘s Entrepreneur Education Curriculum. We delivered Client-centred Thinking, a methodology that simplifies complex client interactions into human-centred steps, with workshops and coaching sessions in Muscat, London and online.
By providing founders with a tangible toolbox of skills, we helped them move from technical idea to scalable business with the confidence to land clients faster.
The results
Ready to Scale
Start-ups gained the specific steps and skills required to prepare their businesses for rapid growth.
Market Impact
A practical sales method that allowed teams to impact their markets and land clients immediately.
Faster Deals
Founders learned to interrogate client needs, enabling them to land partners and solidify deals faster.
Managing Director – Oman Tech Fund
