How shared language increased trust and collaboration with clients
Solution
True & North delivered a Client-Centred Thinking workshop to introduce the LYTT team to our proven framework and support them in developing meaningful relationships with customers.
We supported cross-company collaboration through a common sales language and approach and embedded learning and understanding through follow-up group coaching and targeted one-to-one coaching.
The results
QUALITY OF CLIENT ENGAGEMENTS
A key outcome for LYTT was to increase the quality of client engagements, enabling better deal control and understanding of the buyer experience.
IMPROVED CONVERSION
“Our training with True & North has enabled us to improve our discovery sessions with clients and the quality of our proposals, which will impact our conversion rate.”
CEO
at LYTT
BECOME BETTER PARTNERS
The LYTT team reframed conversations around real clients and what they cared about, opening new ways to position Lytt’s unique value proposition
COLLABORATION
LYTT developed common language and steps for client engagement that focused on driving collaboration, increasing understanding and building trust with the client.
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