Workshop

Nail the Brief

Workshop Overview

A hands-on workshop where you unpack your brief methodically before shaping a winning creative response:

  1. Learn to cut through the buzzwords and come to a clear, concise challenge
  2. Learn what an insight actually is and how to use your challenge to shape it
  3. Use your challenge and insight to shape big ideas that are underpinned by strategic rigour
  4. Learn how to select the right ideas and how to use them to tie together your activations

What you’ll learn

 

Leave with a 4-step, fail-safe approach that combines rigour and creativity to consistently nail the brief.

This approach will allow you to make the best of any brief, last-minute call from the client or your dream RFP.

Our workshops are not a drill!

You will collaborate with peers unpacking your most important client briefs before shaping award-winning responses.

Nail the brief image of a lady in front of a whiteboard in a worhsop

The experience

This workshop can be delivered in 1-day in-person or 2 x 3-hour virtual sessions.

It is ideal for professionals from across the creative industries, from Editorial to Strategy, Creatives, Production and frontline Sales and Brand partnerships.

Continue your learning journey beyond the classroom!
With our Delegate Portal, all participants will have access to post-workshop resources, refresher and practice sessions to continue developing and embedding new learnings beyond the classroom.

Read enough?
Let’s talk!

Drop us a line to discuss the learning objectives you have for your people with someone from our team.

Browse more workshops

Client-centred Thinking

Our core methodology to empower sales teams with a more innovative, human-centred approach to selling.

  • 4hrs – Full sprint
  • 10 – 100+ participants
  • In-person or virtual

Nail the Brief

A practical guide to getting to the crux of a brief, developing powerful insights and coming up with killer ideas that win business.

  • 7hrs
  • 10-100 participants
  • In-person or virtual

Business Storytelling

Learn to shape narratives - that are right for your audiences, right for you and steeped in logic - and practice the foundations of great public speaking

  • 7hrs, including follow on coaching
  • 10-100 participants
  • In-person or virtual

Negotiation Demystified

A masterclass in the art of negotiation, teaching you how people think, how to gain the upper hand, and how to drive better business deals.

  • 7hrs
  • 10-20 participants/workshop
  • In-person or virtual

Design Thinking

Experience the three key stages of Design Thinking in this hands-on workshop. Learn a human-centred perspective and create solutions people value.

  • 7hrs
  • 10-100 participants
  • In-person or virtual

Design your own programme

Like what we do but can’t find what you need? Tell us what you want, and we’ll put something together that feels just right.

GET IN TOUCH