Discover why creativity isn’t the dark art that many think it is, by learning a scalable process to answer last minute requests and hefty RFPs better than your competitors. You’ll leave with the confidence and tools to increase your win-to-bid ratio.
Know the difference between an idea and an activation
Learn a fast and consistent way to generate ideas and thought starters
Prepare different creative strategies to achieve your objectives
Develop an effective technique to capture and articulate those ideas
Evaluate your ideas objectively to make sure they nail the brief
Learn to iterate ideas so they’re as strong as possible
Discover how to cut through buzzwords to identify the clear, concise challenge you need to overcome.
Understand the power of insights and check if an insight is strong enough to underpin an idea or a business case.
You’ll work with your colleagues to overcome real challenges and leave the workshop ready to take on your own.
A hands-on, step-by-step guide to putting yourself in your clients shoes so you can increase empathy, establish trust and deliver mutual growth.
A captivating journey into the power of stories, giving you a structured approach to crafting engaging tales that capture clients and keep them hooked.