Captify, Delivering a Value-Selling Evolution

28th February 2024

Delivering a Value-Selling Evolution Return to Clients Shifting mindsets from Product-centric to Client-centric. "It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful...

SELECT, Empowering Meta’s Media Agency Partners to deliver more

13th December 2023

SELECT: Empowering Meta’s Media Agency Partners to deliver more  Return to Clients Re-writing rules of engagement with industry leaders True & North continue to be integral to the successful delivery of Meta's industry leading Select program. David &...

META, Delivering high-value client conversations for a digital media giant

31st July 2023

Delivering high-value client conversations for a digital media giant Return to Clients Teaching the world’s biggest social network how to connect with clients better "If you have five key meetings a week or a huge meeting a quarter this training is a must. It’s not...

WE TRANSFER, Selling advertising in a virtual world

31st July 2023

Selling advertising in a virtual world Return to Clients Ensuring a cohesive approach across distributed global teams "True and North delivered a tailored programme of workshops that strengthened our pitches and fostered greater cohesion within a distributed global...

BBC, Designing change across a global sales team

31st July 2023

Designing change across a global sales team Return to Clients Equipping global sales teams with consistent language and frameworks for creative briefs "Now we are all on the same page in terms of what the client is trying to achieve. This sets a solid foundation to...