HAVAS MEDIA, From media buyer to strategic partner
From media buyer to strategic partner Learning to put the client’s interest first and growing brief scope by 40% Situation As the consumer path to purchase becomes increasingly complex, Havas Media recognised a shift in the agency landscape. Traditional media...
Client-centred Thinking
Client-centred Thinking Workshop Overview A hands-on workshop where learners put themselves in their client’s shoes to plan, play-out and protect growth conversations: 1 Take a strategic look at key stakeholders using an Empathy Map to prepare a growth conversation...
Business Storytelling
Business Storytelling Workshop Overview A hands-on learning experience where you create an engaging narrative and practice the foundations of public speaking: 1 Set a solid structure so the audience can follow the logic of what you have to tell them. 2 Make it a...