Captify, Delivering a Value-Selling Evolution

28th February 2024

Delivering a Value-Selling Evolution Return to Clients Shifting mindsets from Product-centric to Client-centric. "It is incredibly rewarding to see individuals develop in just one or two sessions. We see the proof on the subsequent sales calls. It is a wonderful...

GROUP M, Striking the balance between growth and culture

27th December 2023

Striking the balance between growth and culture Return to Clients How to do sales in a way that feels right for your people? “You understand our business and that we need to learn these skills in a way that feels creative, but also steeped in science. This felt like a...

SELECT, Empowering Meta’s Media Agency Partners to deliver more

13th December 2023

SELECT: Empowering Meta’s Media Agency Partners to deliver more  Return to Clients Re-writing rules of engagement with industry leaders True & North continue to be integral to the successful delivery of Meta's industry leading Select program. David &...

META, Delivering high-value client conversations for a digital media giant

31st July 2023

Delivering high-value client conversations for a digital media giant Return to Clients Teaching the world’s biggest social network how to connect with clients better "If you have five key meetings a week or a huge meeting a quarter this training is a must. It’s not...

OMD, Confidently advising clients to buy into the new

31st July 2023

Confidently advising clients to buy into the new Return to Clients Building client empathy into a marketing agency’s everyday "The True & North workshop helped reinforce our empathy-based approach and enabled our teams to have more productive conversations...